Video content that works for you
Yoni Mordechay - video content production, brand films and commercials for companies and brands in Israel.
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Clients who trust me
I'm not here to create video for you - I'm here to build you a growth engine.
For the content we build to truly move your goals, I step into the shoes of your best salesperson.
We don't pick up a camera until we've cracked the strategy together.
Case Studies
5 clients, 5 different challenges
A sample of my work - how strategy, creative and precise production turn a business challenge into content that works.
Ono Academic College
A partnership that grew with the need - from reels to the whole campus
The work with Ono Academic College didn't stop at a single project. What began as a culinary content series grew, over time, into an ongoing, multi-department content partnership, where every new project is built around a different business need - campus, faculty, students and institutional messaging. The ongoing relationship with the institution makes it possible to identify, again and again, exactly which type of content will best serve the goal, instead of repeating the same template every time.
Aroma Espresso Bar
Video content that grows together with the chain
For a national chain like Aroma, the need for content is always changing - a product launch, a seasonal campaign, social content, or reinforcing a brand message. The ongoing partnership with Aroma is built exactly around that: not one big video, but an ongoing availability that produces, every time, the precise content for the right business moment - drawing on a deep familiarity with the brand's voice and its audience.
Tammuz Family
Telling the most human story, with care and trust
Tammuz Family accompanies families through some of the most sensitive and meaningful moments of their lives, and that's exactly what the content needs to reflect. The ongoing partnership includes testimonials, explanatory content and brand content, each built with great care, according to the specific communication need that arises - so that every video conveys trust and humanity, without compromising the sensitivity of the subject.
RMA - Ram Mograbi Arditi
Building trust in real estate through the human story - project after project
Every new urban renewal project for Ram Mograbi Arditi (RMA) has a different audience, a different story and a different communication challenge. The ongoing partnership makes it possible to build the right content again each time - typical residents sharing their real experience, shot in a cinematic, intimate style that conveys credibility and professionalism, creating exactly the emotional connection that leads families to choose the right contractor.
BST
Talking safety after 13 years of silence - and continuing to talk
The first project with BST was born from a clear challenge: to deliver a new, precise safety message, inside an organization where no one had talked about the subject for 13 years. Since then, the relationship has grown into an ongoing content partnership - every period brings a different safety message, a different group of employees or a different communication challenge, and every video is built from scratch to speak to employees at eye level - not another "lecture", but an experience that stays in memory.
Process
How the process looks
From initial brief to final master - a structured process that ensures every stage serves the marketing goal.
Receiving the brief
Understanding the business goal, target audience and the message that needs to be delivered.
Strategic plan
Building a content strategy that connects the message, the emotion and the business outcome.
Creative directions
Developing a concept and creative directions that fit the brand and the audience.
Shoot day production
A professional crew and advanced filming equipment, for a smooth and precise production day.
Final master delivered
Editing, music, graphics and captions - up to a polished, finished master.
Testimonials
Real reviews from real clients
Real reviews, straight from my Google Business page.
"Yoni is a true professional! Super creative, thinks fast and gives precise solutions even on the fly and under field conditions. Always maintains a high level of execution, attention to the smallest details, and a real commitment to the result."
"Yoni produces on a different level! He produced various projects for us, some complex and large, sometimes on tight schedules. In every project we got exceptional content, made with endless patience until reaching a perfect finished product."
"A warm recommendation from the heart to anyone looking to produce content at the highest level there is - Yoni is the address! Professional work at the highest level all the way through, with great energy and full support."
"The best in the country in his field, highly recommended. I've been working with him for many years. A true professional with quality work. His output is at the highest level."
"Yoni is simply a professional. I came to him with half an idea and he knew how to take it and turn it into a video at the highest level there is. What I loved is that he really makes sure the video converts and serves the brand, not just that it looks good."
"Yoni Mordechay is a professional. He brings calm and confidence throughout the work. He knows how to lead the process from the idea stage all the way to actual publication. Highly recommended."
"Yoni is a true professional, a super creative director who gets into the details and deeply understands the meaning of every shot and movement in the frame. Thanks to him we moved up to the big leagues in everything related to our branding and how we look to existing and potential clients. Warmly recommended. Thank you, Yoni!!"
"Yoni is a partner! He understands intent very quickly, knows how to wrap the brief around cracking the marketing challenge, genuinely cares about understanding the real goal and where you want to get to, and can offer full creative and production solutions all the way to a perfect result!"
"A true professional who creates videos at the highest level. He made several professional productions for me and a group of friends, business owners, that helped us a lot. Warmly recommended - a true professional and a warm, supportive person."
"Yoni is world class! Extremely professional, always listens to the client and makes sure we're completely satisfied. When you're looking for quality and professionalism - just reach out to him, you won't be disappointed."
"The most reliable and professional partner for any project! Yoni will be there to help, whenever needed. A pleasure to work with him."
"Yoni is amazing. A true professional, he quickly understands the business and knows how to translate that into precise, excellent production, filming, directing and editing."
"Yoni accompanied me through the entire process of producing brand videos, from help with the content, writing the script, directing, filming and editing the video. Throughout the whole process, working with him was very professional - he didn't stop until he was sure everything was exactly right for me."
"I really enjoyed working with Yoni, he's very pleasant and works in an organized, fast and efficient way - qualities that, for me, are a must when producing projects. Warmly recommended!"
"Creative, professional, and delivers amazing results. The commercial Yoni produced is proof of his level. A top director!"
"Working with Yoni was wonderful! He's very professional and knows how to translate the organization's needs into media. We got a wonderful video out of it!"
"A professional. Attentive. Reliable. A first-rate professional and a person who's a pleasure to work with."
"A true professional - creative, brilliant, execution-driven, service-oriented and human. Warmly recommended."
"A team of professionals, led by the dear Yoni. Precision, service, professionalism - in short, a great pleasure to work with them."
"Yoni is a true professional, a pleasure to work with! He puts his heart and soul into every project. Highly recommended!"
Yoni MordechayDirector, producer, marketerA bit about me
Hi, I'm Yoni Mordechay
Director, producer and creator. As a "one-man ad agency", I offer precise and effective marketing video solutions - from brand films and commercials to sales and product videos.
I accompany the project from the planning stage through to the final product, with an uncompromising focus on precision and quality.
If you're looking for precise videos that capture the eye and the heart, you're in the right place.
Let's talk
Let's grab coffee or talk?
Check the fit for a shared project - I'm available for any question, initial brief, or just a chat over coffee.