The work doesn't start with the camera. The following projects illustrate the path from a marketing challenge, through a brief and strategic thinking, to the creative idea and the production itself.
For a national chain like Aroma, the need for content is always changing - a product launch, a seasonal campaign, social content, or reinforcing a brand message.
View the full case studyThe work with Ono Academic College didn't stop at a single project.
View the full case studyThe first project with BST was born from a clear challenge: to deliver a new, precise safety message, inside an organization where no one had talked about the subject for 13 years.
View the full case studyEvery new urban renewal project for Ram Mograbi Arditi (RMA) has a different audience, a different story and a different communication challenge.
View the full case studyThis website, belonging to Yoni Mordechay - director and video content producer for brands, is committed to providing appropriate accessibility for people with disabilities and works to make the site accessible in accordance with Israel's Equal Rights for Persons with Disabilities Law (5758-1998) and its accessibility regulations, at WCAG 2.0 level AA compliance. This includes: compatibility with common browsers, simple and clear navigation, adaptation to a range of screen sizes, alternative text for images, high color contrast, and support for enlarged display. The physical space is also accessible - accessible entrance, nearby disabled parking, accessible restrooms and directional signage. For accessibility inquiries, please email yoni.mordechay@gmail.com or call +972-50-5546677; we recommend coordinating an in-person visit in advance to review current accommodations.