Case Study · Retail & food · Ongoing content for a national chain

Aroma Espresso Bar: Video content that grows together with the chain

Aroma Espresso Bar

The marketing situation

For a national chain like Aroma, the need for content is always changing - a product launch, a seasonal campaign, social content, or reinforcing a brand message.

The approach: content built around the right business moment

The ongoing partnership with Aroma is built exactly around that: not one big video, but an ongoing availability that produces, every time, the precise content for the right business moment - drawing on a deep familiarity with the brand's voice and its audience.

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This website, belonging to Yoni Mordechay - director and video content producer for brands, is committed to providing appropriate accessibility for people with disabilities and works to make the site accessible in accordance with Israel's Equal Rights for Persons with Disabilities Law (5758-1998) and its accessibility regulations, at WCAG 2.0 level AA compliance. This includes: compatibility with common browsers, simple and clear navigation, adaptation to a range of screen sizes, alternative text for images, high color contrast, and support for enlarged display. The physical space is also accessible - accessible entrance, nearby disabled parking, accessible restrooms and directional signage. For accessibility inquiries, please email yoni.mordechay@gmail.com or call +972-50-5546677; we recommend coordinating an in-person visit in advance to review current accommodations.