Case Study · Corporate branding · Safety culture

BST: Talking safety after 13 years of silence - and continuing to talk

BST

The challenge

The first project with BST was born from a clear challenge: to deliver a new, precise safety message, inside an organization where no one had talked about the subject for 13 years.

How the project evolved

Since then, the relationship has grown into an ongoing content partnership - every period brings a different safety message, a different group of employees or a different communication challenge, and every video is built from scratch to speak to employees at eye level - not another "lecture", but an experience that stays in memory.

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This website, belonging to Yoni Mordechay - director and video content producer for brands, is committed to providing appropriate accessibility for people with disabilities and works to make the site accessible in accordance with Israel's Equal Rights for Persons with Disabilities Law (5758-1998) and its accessibility regulations, at WCAG 2.0 level AA compliance. This includes: compatibility with common browsers, simple and clear navigation, adaptation to a range of screen sizes, alternative text for images, high color contrast, and support for enlarged display. The physical space is also accessible - accessible entrance, nearby disabled parking, accessible restrooms and directional signage. For accessibility inquiries, please email yoni.mordechay@gmail.com or call +972-50-5546677; we recommend coordinating an in-person visit in advance to review current accommodations.